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Event Details
Personality, Psychometrics, Influence, Aspiration, Intent, Behaviour...join us for a half-day conference that explores psychology online.
What's it All About?
Following on from the successful session during Social Media Week London, Chinwag is excited to announce a half-day conference, The Psychology of Online Influence taking place in central London on 3rd May 2012.
Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.
Whilst ROI remains top of the agenda, raw analysis of the numbers only provides a top-line insight. The cream from this proverbial vat of data, is how people behave both individually, as a group and the dynamics of influence within these fluctuating groups.
Building on the debate from the first event, this half-day conference provides a chance to delve into the area in more detail with an exciting line-up of experts from both academic and marketing worlds, bringing together theory and practice with plenty of time to quiz the speakers.
Further event information including speakers, programme are available on the event page:
Chinwag Insight: Psychology of Online Influence: Programme & Speakers
In the meantime, why not check out a taster of what's in store by watching the video from this year's Social Media Week London session.
Sponsors
Interested in reaching an audience of switched-on senior marketers? Contact us to find out more about Sponsorship opportunities at The Psychology of Online Influence.
When & Where
Design Council
34 Bow Street WC2E 7DL
WC2E 7DL London
United Kingdom
Thursday, May 3, 2012 from 1:30 PM to 6:00 PM (BST)
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